Business studies marketing mix

Typically these names reflect the department doing the planning, despite which, the planning process and content required in the document is broadly similar. The important process in developing a proposition is translating your view of these services into an offer that means something to your customer.

What are your projected selling costs and net contributions per service, product, sector? Your market research should focus on the information you need, to help you to formulate strategy and make business decisions.

Marketing mix As a mnemonic for 'product', 'price', 'place' and 'promotion', the four Ps are often referred to as the marketing mix or the marketing program, [33] represent the basic tools which marketers can use to bring their products or services to market.

Marketing Mix

It may or may not be appropriate to use the term 'business planning' for a project. Product refers to what the business sells This could be a good — tangible or a service — intangible Products are composed of different features which help consumers identify them e. Your business plan, which deals with all aspects of the resource and management of the business or your part of the businesswill include many decisions and factors fed in from the marketing process.

Promotion is just the communication aspect of the entire marketing function. Flexible Concept The marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements.

Understanding the Marketing Mix Concept – 4Ps

Whatever promotional methods are finalized need to appeal to the intended customers and ensure that the key features and benefits of the product are clearly understood and highlighted.

The Marketing Mix 4 Ps: In a marketing plan there may also be references to image and reputation, and to public relations. Price — The Product should always be seen as representing good value for money. The perceived value of the product is closely tied in with how it is made available.

Business Studies Marketing Mix Noteseditedforrevision

The basic goal of competitive intelligence is to make better business decisions. This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.

Price skimming new products: And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially. All other elements of the marketing mix follow from this understanding. Who is the customer?

Production may oppose the installation, support and servicing of new capital stock, which may be needed to manufacture a new product.

Revision Notes

There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to ethical considerations.

We changed the meaning of consultancy from just planning to full executional support. Viral marketing most significant. Understanding the Consumer The second step is to understand the consumer.The marketing mix is the combination of elements used by a business to enable it to meet the needs and expectations of customers.

Case Studies

It is called a marketing mix because each element of the marketing mix is related to the others. The challenge for marketing is to ensure that the elements of the mix work together to achieve the marketing objectives.

Business Proposal - an EASY introduction to Business Studies (display opportunity) Print this sheet on A3. This is a quite engaging and relatively accessible start to Business Studies, particularly for Year 9 or low ability groups. Popular Topics The Marketing Mix.

The combination of marketing decisions including product, price, distribution, and promotion is known as the marketing mix, or the 4 p's of As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future.

Marketing Mix: Case Studies; Marketing Mix: Case Studies. Learn about these real life business case studies by reading this analysis and looking at the sample essays. Produce a Marketing Plan for a small Retail Business.

The aim of this assignment is to investigate setting up of a small business. Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.

Marketing mix modeling

Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by .

Business studies marketing mix
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